Cute Puppy. Ugly Secret.

We took our message straight to the crowds at the UF Gators vs Texas Longhorns game in Gainesville on October 4th — using a digital truck to shine a light on the reality behind puppy mills. Our video began with an adorable puppy you might find in a pet store, then faded to the heartbreaking truth: adult breeding dogs trapped in filthy outdoor cages, living in misery to supply puppies.

It read: Cute Puppy. Ugly Secret. Over 90% of pet stores puppies sold come from puppy mills.

Education like this grabs attention and sparks change — but it takes resources to spread the word and reach the masses.

Please consider donating today so we can keep spreading the truth and giving a voice to the dogs who can’t speak for themselves: https://www.sunshinehumane.org/support-us

On behalf of all the suffering dogs we'll never meet but who desperately need our help, thank you.